GSRM, the Latin-American based group which includes Fanatiz, 1190 Sports and investment firm 777, has been named as the global international media rights agency for Brazil’s Série A and Série B competitions.
The group’s objective is to increase the global visibility and interest of the tournaments through the distribution of matches on TV, cable TV, pay per view and streaming.
As a result of the partnership GSRM is hoping to export Brasileirão’s image through direct sales to consumers, whilst also exploring sponsorship opportunities for the Brazilian football product. The creation of branded content and virtual advertising during broadcasts, alongside projects to generate earnings for clubs are also looking to be implemented.
Hernan Donnari, CEO of GSRM commented: “The main focus of our work is to increase the visibility of Brasileirão Series A and B championships abroad and to take it to a higher level of international exposure. Today there is already a great interest, not attended, for Brazilian football in markets in Asia, Latin America, North America and Europe.
“The Brasileirão Série A is one of the top ten leagues in the world and the country is the number one exporter of players on the planet, something that in itself already generates great attraction and makes other regions turn their eyes to the football played in the Country.”
GSRM will also create an OTT streaming platform to showcase all matches of the Brasileirão Série A and Série B, through monthly subscriptions, which can be accessed anywhere outside of Brazilian territories.
In addition to the media rights, sports data firm Stats Perform has been announced as the exclusive betting streaming rights and betting data provider for the two competitions after striking a multi-year deal which is set to start at the commencement of its 2020 season.
The multi-year partnership with the Brazilian Football Federation is a joint betting streaming and data rights deal with Zeus Sports Marketing (ZSM) and will combine the two entities expertise to create in-play betting experiences for odds providers and licensed sports betting operators.
Alex Rice, Stats Perform Chief Rights Officer, added: “We are delighted to be chosen and trusted by CBF and the clubs to deliver high quality betting experiences. Brazil produces the largest number of professional footballers around the world, with many of the world’s most exciting prospects emerging from Brasileirão Série A before making the move across the Atlantic to Europe’s leading clubs.
“It is an exciting time to be involved and we look forward to working with the leagues as they kick off their season.”