DAZN will exclusively broadcast all Serie A games throughout the 2025/26 season in the UK, the broadcaster confirmed on July 4.
They also acquired non-exclusive rights to broadcast Serie A fixtures in Spanish but only for US audiences, complementing the domestic broadcast rights deal it has in Italy.
In the UK and Ireland, DAZN will broadcast up to 380 live games from Serie A next season, marking the first time the streaming service has delivered a full major European league season to UK fans.
All 10 games from each of the 38 Serie A matchweeks will be available for UK and Ireland audiences, while in the US and the Caribbean, five matches per round will be exclusive.
The other five games from the matchweek will be non-exclusive, Spanish language-only broadcasts in an attempt to grow Latin-American audiences.
In addition, DAZN has acquired highlight rights for the Serie A, Coppa Italia and Supercoppa Italiana across nearly every country worldwide, excluding Italy.
“Lega Serie A is one of the most storied and technically brilliant leagues in world football,” said Pete Oliver, CEO of Growth Markets at DAZN.
“Our partnership with the league has continued to grow stronger, particularly since DAZN became the main domestic broadcaster of the Serie A Championship starting with the 2021/22 season.
“This agreement reinforces DAZN’s position as the global home of football – expanding our footprint in Europe and the Americas and giving fans unrivalled access to Italian football as this summer’s FIFA Club World Cup unfolds. From Napoli to Milan, Roma to Juventus – fans want it all, and DAZN is delivering it.”
DAZN’s competitive global strategy
One of DAZN’s strategic focus for its football division has been to expand its global footprint, evident with its broadcast of the 2025 FIFA Club World Cup.
Speaking exclusively to Insider Sport earlier this year on the eve of the Club World Cup, Oliver revealed the competition “will introduce DAZN to new markets where we’re either entering or expanding”.
In Europe, DAZN has broadcast rights for Serie A in Italy, the Bundesliga in Germany, and La Liga in Spain. The streaming platform previously held domestic rights for Ligue 1 in France. However, a legal dispute caused the agreement to collapse, ending after one year as part of a new four-year deal.
Market share for football broadcast rights has increasingly become more competitive amongst the relevant TV networks and streaming services, such as DAZN.
When DAZN launched its direct-to-consumer streaming service dedicated to live sport, it became one of the early disruptors to the traditional sports broadcast landscape, which ultimately saw the arrival of other streaming platforms enter the market, like Apple TV, Amazon Prime Video and Netflix.
With its services available in almost every country in the world,streaming platforms have amassed hundreds of millions of monthly subscribers and have become an ideal home for European football leagues to expand their reach across multiple markets globally.
Four of the top five European football leagues are or have been broadcast partners of DAZN, with only England’s Premier League opting for more traditional norms with its new four-year broadcast deal with UK TV networks Sky Sports and TNT Sports.
