McLaren Racing has announced a multi-year Formula 1 partnership with Miory Steel which will see the electrolytic tinning and cold-rolled sheet provider be featured on the manufacturers MCL35 F1 car.
Starting from the Belgium Grand Prix, Miory Steel’s logo will be present on the nose of McLaren Racing’s F1 car. Moreover, the firm’s branding will also be featured on the sleeves of the McLaren pit crew for the duration of the deal.
Zak Brown, CEO, McLaren Racing stated: “We are delighted to announce our new partnership with Miory Steel and contribute to the growth of their brand and business using McLaren’s strong marketing platform. We look forward to starting the partnership this season highlighting the brand on a truly global stage, as we continue to progress forward as a team.”
According to the release, the partnership is expected to ‘raise awareness of Miory Steel on a global level’ after becoming a leading firm in Belarus. McLaren has also highlighted its intent to ‘support the growth of the young brand’ throughout the deal.
Aliaksei Kavalionak, Chairman of the Board, Miory Steel commented: “We are very excited about the upcoming partnership with McLaren Racing. We see our cooperation as long-term, innovative and mutually beneficial for all its participants. The partnership with the leading Formula 1 team is the first case in the history of sovereign Belarus.
“This achievement allows us to look to the future with inspiration, to expect active team-work at all levels of the partnership and be confident that the development of our relationship will be harmonious. We are happy to move forward together with McLaren Racing, for new challenges, to new goals and at any speed, achieving bright victories.”
McLaren has been involved in a busy month for Formula 1 with the remainder of F1’s 2020 calendar being fully announced, taking its race total to 17. Additionally, McLaren was also one of the first team’s to announce it had signed the new Concorde Agreement, a commercial contract that outlines the terms for all manufacturers up until 2025.