First Touch Games (FTG), the developer behind mobile game Score! Hero, has been announced as a global partner of Sheffield United after signing a three-year partnership.
According to the Premier League club’s commercial key account manager, Liam Robinson, the partnership will help strengthen the two entities’ relationship going forward, whilst also strengthening Sheffield United’s commercial portfolio in the process.
Robinson stated: “We’re extremely proud to announce this partnership with FTG and grateful to them for committing to this three-year partnership. This will provide great profile for the club across their gaming platforms and by building strong relationships with one of the leading gaming publishers is incredibly important to the growth of our commercial business.”
Gino Magnotta, COO First Touch Games added: “We feel immensely privileged sharing our passion to make the highest quality football games on mobile through seeing millions of people playing our games every day. We are absolutely delighted to be working with Sheffield United and their fan base to continue to grow our profile on a global scale.”
In addition to its partnership with FTG, Sheffield United have also confirmed that football nutrition company Soccer Supplement has continued its partnership with the Premier League side, taking its relationship to four years.
Mark Britton, Soccer Supplement commercial director, also commented: “We are now into our fourth year together, after two amazing seasons in the Championship and now an unprecedented top half EPL finish, we’re really excited to see how this season unfolds. The Blades were our first professional partner club, so hold a special place within our company.”
Sheffield United’s Premier League campaign will commence on Monday as the club faces Wolves at Bramall Lane.