Watford strikes back-of-shirt sponsorship deal with AFEX

Credit: Richard Heathcote/NMC Pool/PA Wire/PA Images

EFL Championship side Watford FC has announced that AFEX has expanded its partnership with the club and has become a back-of-shirt sponsor as a result of the deal.

The global payment and risk management solutions provider has also been named as a principal partner of the 2020/21 season with the logo appearing on all of the club’s shirts for the duration of the campaign.

“Our relationship with AFEX over the previous 12 months has been exceptional,” stated Watford Chairman & CEO, Scott Duxbury.

“Their extremely high standards and desire to be the best at all times mirrors the way I want this club to be run. We are delighted that AFEX has continued their partnership with the club.”

This is AFEX’s second season with Watford after securing a partnership with the relegated Premier League side at the start of the 2019/20 season. The firm will be granted branding around Vicarage Road as part of its expanded partnership. Moreover, AFEX’s will receive LED signage on matchdays, similarly to its previous agreement.

Jon Delaney, UK Sales Director at AFEX commented.“We’re proud to continue supporting Watford FC and their community as an Official Principal Partner. We’ve cultivated a great working relationship across the year with the Hornets.

“We’re huge fans of the club and identify with the Hornets’ teamsmanship and drive displayed throughout their games. We look forward to another great season together.”

Watford’s’ Chairman has also revealed that the partnership will not be the club’s last with further agreements set to be announced as the team prepares to face Middlesbrough in the EFL Championship opener later today (Friday).

Duxbury added: “As we look forward to the 2020/21 football season, further partnership announcements will follow in the coming weeks – adding to our family of commercial partners.”