Credit: Motorsport Network

In a bid to enhance its fan engagement Audi Sport has partnered with Motorsport Network to launch its own dedicated OTT channel on Motorsport.tv.

As a result of the partnership, fans will be able to get an in-depth look into Audi Sport, including being able to go behind-the-scenes on some of the manufacturers featured events including the Nürburgring 24 Hours race, Formula E, DTM and customer racing events.

Stefan Moser, Head of Motorsport Communications at Audi Sport stated: “We are happy to open the channel on Motorsport.tv, which allows us the chance to increase our audience and reach more motorsport fans from around the world. We look forward to sharing the success of Audi Sport. The 2020 Nürburgring 24 Hours is a perfect time for us to launch the channel.”

The collaboration will also see the German manufacturer extend its potential global reach with Motorsport Network recording a monthly audience of 56 million. In addition to joining motorsport.tv Audi Sport will also have access to Motorsport Studios, the firm’s production and distribution platform, to help create digital content and target it to its desired audience. 

James Allen, President, Motorsport Studios added: ”Starting this weekend fans of the legendary Audi Sport brand can enjoy behind the scenes action and get closer to the sport through this new channel. Audi will be able to share its digital media story- telling with existing and new fans around the world and the videos will additionally be embedded via our Motorsport.tv player on our racing platforms for maximum distribution. 

“Audi Sport is a wonderful brand in our sport; think of Michele Mouton and the mighty quattro and Tom Kristensen the serial winner of Le Mans 24 Hours, both stories captured in our recent ‘Heroes’ movie.”