Formula One and Motorsport Network have united to launch the ‘world’s largest’ F1 fan survey.
In partnership with Nielsen, the survey will aim to capture the current views, towards the sport, of F1 fans around the world. Operating across Motorsport Network’s website in 15 different languages, it is expected to be the largest fan survey of its kind.
Ellie Norman, F1 Director of Marketing and Communications, said: “Understanding what our fans want and value about Formula 1 is the best way for us to make strategic decisions on where to take the sport next to remain engaging and entertaining for our audiences.”
This is the third Global F1 Fan survey that Motorsport Network has undertaken, the first two having taken place in 2015 and 2017, each with more than 200K respondents. Findings from 2017 suggested that fans were ‘pleased in the direction the sport is heading.’
“By utilising the power of Motorsport Network, we will be able to reach fans across the globe providing us with invaluable insight about what our audiences want from our sport and areas that we can improve in the future,” Norman added.
In addition to identifying favourite drivers and racetracks, the survey will see views on wide ranging topics including viewing habits, esports and plans to have 100% sustainable fuels in the coming years.
It will also showcase developing trends in fans’ attitudes towards F1 and highlight the growth in younger and more diverse audiences for the sport.
James Allen, President of Motorsport Network, highlighted the importance of Fan Voice surveys, remarking: “The information gathered from this survey will allow us to learn more about the fans and their opinions, and to see what changes have taken place since Liberty Media took the reins of Formula 1, providing better insight into assessing the success of the implemented changes.”
The survey will run for two weeks from 8th-22nd September, with the results due to be published in the run up to the US Grand Prix in late October 2021. The results will be compared to the data gathered from the two previous surveys.
Formula One launches its new survey as the series continues to bounce back from the financial impacts of the COVID-19 pandemic, recording revenues of $180 million in Q1 2021, a substantial increase on the $39 million generated in the same period a year prior.