Everton Football Club has strengthened its network of partnerships after the Premier League side selected Parimatch to become its official betting partner.

Under the terms of the two-year agreement, Parimatch will gain the marketing rights to promote its brand in the UK. As a result, the operator’s branding will appear on LED perimeter and ribbon boards at Goodison Park on match days.

In addition, the operator will also be visible across the club’s online platforms, in line with age and territory restrictions ahead of the operator’s UK site launch on October 1.

Alan McTavish, Commercial Director at Everton Football Club, commented: “We are delighted to welcome Parimatch, another dynamic international brand with strong growth potential, to our portfolio of commercial partners.

“This regionally-focused deal is an important addition to our partnerships roster. Parimatch’s exclusive rights in CIS and Europe – as well as their rights to promote their brand in the UK – fits perfectly with our commercial strategy as we diversify opportunities in many of our sector categories.

“We have been impressed with Parimatch’s commitment to both innovation and ingenuity and we look forward to working together to deliver maximum exposure in their key markets, while offering an official betting service to our fanbase within those territories.”

Moreover, Parimatch will become the team’s official betting partner in Europe and the Commonwealth of Independent States (CIS).

Everton football club finished eighth last year in the league and is currently ranked second in the current Premier League season.

Sergey Portnov, Parimatch CEO, added: “Parimatch has a strong culture of entrepreneurship and exploring new trends and markets, so partnering with Everton as the brand enters the UK marketplace is massive for us.

“As a global betting brand, we already have exciting deals with UFC and in esports. Everton is a ‘club of firsts’ who have a similar approach to innovation as we do. We are committed to an exciting relationship that will bring increased awareness of our brand and allow us to offer a unique approach to our sportsbook and gaming offer to Evertonians all over the world.”

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