French champions PSG has strengthened its global engagement through a new partnership with Sorare

It comes as the Sorare officially launched in the US, paving the way for significant partnerships with US-based soccer clubs after having announced a partnership with the Major League Soccer Players Association in June. 

Fabien Allegre, Merchandising and Paris Saint-Germain Brand Diversification, explains: “Paris Saint-Germain is the new generation club. We are driven by our values of competitiveness. At the forefront of innovation, we are always looking ahead, looking to the future, to offer our fans new experiences. To constantly improve them, and to offer better coverage for our brand, Sorare will enable us to reach out to new, young communities, especially in Asia and America. We are proud of this new collaboration”. 

Through organic growth alone, the US has quietly grown into Sorare’s 2nd largest market in terms of user base, sustained by a 70% month on month user growth in the country. The US is also ranked the number two market as far as time spent on the platform, with an average of 1h15 mins per day per user. 

Sorare’s organic growth in the US is a reflection of the country’s appetite for sports card trading and fantasy games, with more than 59.7 million people playing fantasy sports per year in the US according to the Fantasy Sports and Gaming Association. Today’s launch comes in response to the significant user demand from the market, and serves as an additional step in consolidating Sorare’s plans to secure partnerships with leading teams and clubs in the US after having already signed with the player’s association. 

Nicolas Julia, CEO at Sorare, said: “We are delighted to officially launch in the US today, getting Sorare one step closer to closing game changing partnerships with major teams and clubs in the country. Expanding into the US early on in our growth is a strategic step for Sorare both in terms of market acquisition and brand recognition with users, football teams, and investors alike. With the inclusion of PSG to the platform, football fans in the US and elsewhere will be able to leverage their soccer knowledge to play as a strategic manager and compete for rewards with skin in the game. PSG fans will be able to join the economy of their passions in a way that wasn’t possible before Sorare’s global fantasy soccer game.“ 

Paris Saint-Germain is embracing Sorare’s vision to become the go-to fantasy game to increase the enjoyment of live football. PSG fans will be able to play with their favorite football player by using their cards in their team. The score of the player card will depend on the performance of the player in real-life, would it be a Ligue 1 game or a Champions League game. 

Andre Schurrle, an early investor in Sorare, added: “Today’s US launch is a major milestone for Sorare. Anyone remotely interested in football knows that the US has one of the fastest growing leagues with the MLS gaining more interest every year. The inclusion of Paris Saint-Germain on the platform, a top division team in French and international football, is huge news for Sorare’s user base. I stand behind Sorare’s mission to become the go-to platform for Fantasy Soccer and today’s announcement is yet another proof that the company is well positioned to execute on its objective.” 

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