Lionel Messi has entered into a partnership with cryptocurrency exchange platform, Bitget, which kicks off with a film production a month before the FIFA World Cup.
Bitget will give fans of the iconic Argentinian footballer and winner of a record-seven Ballon d’Or Awards a ‘unique opportunity’ to explore Web3.0 and the potential of trading crypto on the exchange.
The pair also highlighted that there is a shared understanding that the partnership will allow both parties to commit to more impactful efforts, extending beyond cryptocurrency and football.
Gracy Chen, Managing Director of Bitget, said: “We try to reflect the diversity and richness of our platform community in the partnerships we choose. We open up Web3 to sports fans; they open the field to crypto traders.
“As the Football World Cup approaches, Messi is to lead Argentina to new glory. We are honoured to have such a force of nature collaborate with us.”
Messi has been named one of the most popular and widely recognised sports stars and a recipient of six European Golden Shoes. In November, the Argentinian will be joining his national team as its captain for his fifth World Cup, hosted by Qatar.
The PSG forward stated: “I wanted to thank Bitget for their enthusiasm in making me participate in the world of crypto. I trust that both parties can activate meaningful initiatives as well as in offering Web3 to the sports fans.”
Further in the sport, Juventus FC also signed an agreement which titled Bitget as its official sleeve partner – the first in the history of the team. Formed in September 2021, the partnership saw the brand aim to increase its awareness globally.
The firm also holds links to esports titan Team Spirit and purveyor of international esports tournaments and events, PGL.