The Premier League has partnered with sports entertainment company Sorare in a four-year deal to provide fans a new digital card experience.
The agreement will allow the platform to release cards of players from all 20 English top division clubs as part of its free-to-play online fantasy football game – providing fans with another way to connect with clubs and players.
Richard Masters, Chief Executive of the Premier League, stated: “The way that supporters follow their favourite teams and players is evolving and the Premier League is always looking for ways to engage with fans.
“Sorare’s digital cards and innovative online game represent a new way for them to feel closer to the Premier League whether they are watching in the stadium or from around the world.
“We believe that Sorare are the ideal partner for the Premier League and we look forward to working closely together.”
Premier League fans can now buy, sell, collect, and build teams with officially licensed digital player cards and compete with their teams in Sorare’s free fantasy football game for rewards.
To mark the new partnership, Sorare has also launched new gameplay features including league-specific competitions, draft-based gameplay and capped-mode competitions.
“The Premier League is a truly global competition and has been the home to so many iconic moments and players over the last 30 years,” added Nicolas Julia, CEO and Co-Founder of Sorare.
“As football fans ourselves, this partnership is something we’ve dreamt of since we founded the business.
“It’s a major milestone for us as we pursue our goal to build a compelling global sports community for fans and we’re extremely proud to have now partnered with three of the biggest sports leagues in the world: the Premier League, NBA and MLB.
“We’re incredibly excited and can’t wait to see fans play with Premier League cards in our tournaments.”