Lionel Messi is joining French NFT trading card platform Sorare as both an investor and a brand ambassador.

CNBC reported that the Paris Saint-Germain forward will help the company to connect fans with clubs and players, creating unique content and experiences.

Nicolas Julia, Sorare’s CEO and Co-Founder, said the partnership with Messi marked a ‘huge milestone’ for the company, and told CNBC: “We believe Messi will help us set new standards in how we do this, and we look forward to sharing what new content and fan experiences we’ve been collaborating on soon.”

The iconic Argentinian footballer and winner of a record-seven Ballon d’Or Awards joins Kylian Mbappe and tennis’ Serena Williams who have also previously linked with the NFT fantasy sports trading firm.

Messi’s statement on the deal read: “Fans have always looked for ways to express their passion and get closer to the players and teams that they love and Sorare’s combination of a fantasy game with digital collectibles gives fans new ways to do that, wherever they are in the world.”

Similarly, last month the football star also entered into a partnership with cryptocurrency exchange platform, Bitget, which kicked off with a film production a month before the FIFA World Cup.

Bitget now gives his fans a ‘unique opportunity’ to explore Web3.0 and the potential of trading crypto on the exchange.

Gracy Chen, Managing Director of Bitget, recently spoke to Insider Sport on the deal. He said: “Influential partnerships such as this one helps bridge the trust gap between traditional and emerging financial markets. To reach a broader audience, a credible ambassador is much needed to prove our products and platform are trusted by many.”

Previous articleARC appoints Brendan Parnell to lead Media & International units
Next articleRubicon Raw energises GB Snowsport athletes under new partnership