AC Milan boosts fan engagement with StarCasino.sport portal

Betsson AB’s online casino property StarCasino has unveiled its new, innovative AC Milan media portal, StarCasino.sport, on the back of the announcement that it will be extending its partnership with the Serie A side until the end of the 2022/23 campaign.

The digital media portal will not feature any sportsbook offers, and instead will promote exclusive and creative AC Milan content, so that it remains in line with Italy’s Decree on betting.

“We are delighted to announce the renewal of our partnership with StarCasinò.sport,” remarked Chief Revenue Officer at AC Milan, Casper Stylsvig.

“In recent months we jointly created exciting and innovative special content dedicated to our fans and we are both very pleased with the results we have achieved. We want to keep surprising AC Milan’s fans and we are ready to engage them in many new Rossonero initiatives.”

“A new way to experience football” is the basis behind the project. To promote this, the portal will feature a web series called ‘The Ring’ and a Q&A with journalist Carlo Pellegatti and AC Milan player Hakan Çalhanoğlu.

Ronni Hartvig, Betsson AB Chief Commercial Officer, said: “The aim of Betsson Group is to create engaging, amazing and safe experiences for all users and, through our brand StarCasinò.sport, we propose innovative and exciting storytelling of sports.

“The renewal of the partnership with AC Milan, a top-class Club, is very important for us in terms of broadening our image and it allows us to create high-quality entertainment for the Rossoneri fans as well as for all football fans.”