Genius Sports renews long-running NBL data distribution deal

Genius Sports Group has extended its data technology collaboration with the Australian Hungry Jack’s National Basketball League (NBL).

Under the terms of the renewal, live team and player statistics will be captured by the live data collection tool, FIBA LiveStats, which powers the NBL’s official website, live broadcasts, fantasy product and global fan engagement strategy.

The sports data and technology company has also been granted the non-exclusive rights to capture and distribute official live data with licensed sportsbooks worldwide as part of the expansion.

“With their 2021 season underway and burgeoning reputation as a pathway to the NBA, we’re thrilled to extend our data partnership with the NBL,” said Thomas Klingebiel, Commercial Director, APAC of Genius Sports Group. 

“We believe NBL’s commitment to putting official data at the heart of their entire digital offering has been crucial to their rapid growth in recent years, setting a precedent for basketball leagues and federations worldwide.”

In addition, FIBA Organizer, developed as part of a more than 15-year partnership between Genius Sports Group and FIBA, the world governing body, will continue to digitally manage and automate the running of each NBL season.

NBL Chief Commercial Officer, Brad Joyner, remarked: “We’re delighted to extend our partnership with Genius Sports Group who have been a great partner of the NBL over many years. The NBL continues to expand its digital footprint across the world and this has been one of the fastest growing parts of our business as a global league.”

Since 2015, Genius Sports has worked closely with the NBL on developing the league’s digital ecosystem. As a result, the division has enjoyed record-breaking attendances, broadcast and global digital audience growth over the past five years.