The English Football League (EFL) has landed online car retailer Cazoo as its new official partner in a multi-year agreement.
Under the terms of the arrangement, Cazoo will receive exposure across 72 clubs in the Championship, League One and League Two, including in-stadium LED branding and other digital assets.
In addition, the brand will benefit from exposure at the EFL’s showpiece Wembley finals, beginning with the Papa John’s Trophy final this weekend between Sunderland and Tranmere Rovers, and followed by the Carabao Cup and play-off finals at the conclusion of the campaign.
Trevor Birch, EFL Chief Executive Officer, remarked: “It is testament to the appeal of our competitions and the unique strength of the EFL to deliver local activation on a national scale that despite the difficulties of the pandemic, an exciting and fast-growing brand like Cazoo has joined our portfolio of League partners.
“We’re looking forward to working with such an innovative company that already has a firm presence within football as we help them to meet their goals of becoming the best-known car retailer in the UK.”
Last year, Cazoo also signed on as a sponsor to this year’s Rugby League World Cup, representing the most lucrative seven-figure deal in the tournament’s history.
“We are delighted to partner with the EFL who are at the heart of communities across the country,” added Chesterman, Founder and CEO of Cazoo.
“Our partnership with the EFL is a great addition to our other football partnerships with Aston Villa and Everton and we’re looking forward to delivering the best car buying experience to EFL fans across the country and continuing to build Cazoo into a household brand.”