Aston Villa and W88 deal ends as Cazoo becomes new partner

Aston Villa
Credit: Rui Vieira/NMC Pool/PA Wire/PA Images

Aston Villa has announced that its agreement with online betting site W88 will officially conclude at the end of the campaign with Cazoo becoming the club’s new principle partner.

According to Aston Villa the W88 deal, which was the club’s third principle partner in three years following 32Red and Unibet, has come to ‘its natural end’.

A spokesperson of the Premier League club stated: “Aston Villa can confirm that the Principal Partnership with W88 will end following the completion of the 19/20 season.  

“The online betting and gaming site’s deal saw them appear on the front of all first-team kits during the 2019/20 season and their partnership with Aston Villa will come to its natural end. 

“The club would like to thank W88 for their support over the past 12 months.”

The online car retailer has singed a multi-year deal with Aston Villa which will see the firm’s logo be prominent on the playing kits and training wear of all the club’s men’s and Women’s sides.

Alex Chesterman OBE, Founder & CEO of Cazoo stated: “We’re delighted to be partnering with Aston Villa and supporting the Club’s men’s and women’s sides as well as their academy and charitable efforts. We are looking forward to next season and working closely with the Club as we make Cazoo a household name by reinventing the used car buying experience and providing the best selection, value, quality and convenience for UK car buyers.”

Nicola Ibbetson, Aston Villa Chief Commercial Officer, added: “We are immensely proud to have partnered with one of the fastest growing businesses in the UK and Cazoo’s commitment to a partnership with Aston Villa provides both parties with an opportunity to work together for many years to come.

“Alongside several planned activations and fan engagement activities, all generations of Villa fans will be able to wear replica shirts that faithfully resemble those of their on-pitch heroes with the Cazoo branding appearing on all replica kit.”

The club will continue to use W88 branded shirts until the 2019/20 season officially concludes due to both sides previously agreeing a short-term extension following the global health pandemic suspending the campaign.

Previous articleESA sponsorship tracker highlights growing industry confidence
Next articleBHA appoints Charlie Parker to its board of directors