Juventus forward Paulo Dybala has been named as Skrill’s newest brand ambassador.
As part of his new role with the Paysafe-owned digital payments brand, the Argentinian international will make his debut for the group in a new TV, digital and PR campaign to promote the digital wallet’s Prepaid Mastercard in the UK and Europe, which is set to air in Italy on 18 April.
Dybala, who was recently named Serie A’s Player of the Season for 2019/20, has won 11 trophies during his time with Juventus, including five consecutive top flight titles.
“I’m very happy and proud to be part of the Skrill family,” he noted. “I’m really interested to learn more about how Skrill can help me pay online, send money to friends and buy and sell cryptocurrencies.
“Having the flexibility that Skrill can offer is super helpful to someone like me who’s always on the go. I also love that I earn loyalty points on transactions every time I use my Skrill card.”
Dybala’s appointment as a brand ambassador follows a series of activations inked with professional football clubs, including rival Serie A team AC Milan designating the brand – which is available in over 120 countries worldwide – as its official payments partner.
The company also locked down an agreement with Leeds United of the Premier League, as part of a tie-up which will see Skrill cooperate with Leeds on player interviews, social media promotions and giveaways, which will be advertised via the firm’s Twitter channel.