Sportradar names Deirdre Bigley on Global Board of Directors

Sportradar AG has appointed marketing expert Deirdre M. Bigley to its Board of Directors, effective immediately.

Having served as Bloomberg’s Chief Marketing Officer since 2014, Bigley led the development of the news publisher’s first global marketing department, spearheading strategies for all of Bloomberg’s commercial units. 

Bigley initially joined Bloomberg in 2009 as the Global Leader of Marketing Communications before progressing up the ranks.

“This is an exciting time to join Sportradar as it continues to demonstrate its leading sports data capabilities and drive innovation that changes the way the world experiences sport,” explained Bigley. 

“I look forward to working closely with Jeff, Carsten, and the team as Sportradar continues to differentiate itself as the leader in powering sports data and analytics around the globe.”

Prior to her career at Bloomberg, Bigley held numerous leadership positions at IBM, including Vice President of IBM Brand and Vice President of Worldwide Advertising and Interactive, bringing with her a wealth of experience.

Jeff Yabuki, Chairman of Sportradar Global Board of Directors, added on the hire: “Deirdre brings strong knowledge of building brands and working with businesses focused on complex data.

“She has been instrumental in driving the Bloomberg brand globally, establishing a digital first marketing department, and recognising the intrinsic value that technology and innovation brings to customers through its products and services.

“We are pleased to add an experienced director who understands both the opportunities within a high growth business, as well as the scale needed to further extend our industry leadership by delivering long-term growth and value for our stakeholders.”

At present, Bigley also serves on the Board of Directors of Shutterstock,, Slice, Recorded Future, and MAKERS.

Over the course of her career, she has claimed a number of professional accolades, including AWNY Top 50 Women in Advertising, the Gertrude Crain Award for Top Women in Business Marketing, and B2B Magazine’s Top Marketer and Top Integrated Campaign. 

“We’re thrilled that Deirdre is joining our Global Board of Directors as we draw upon her vast experience leading marketing strategies for some of the world’s most well-known technology companies,” added Sportradar Group CEO Carsten Koerl. “We are pleased to leverage Deirdre’s data and analytics insights as Sportradar drives innovative solutions that support the success of our customers.”

Previous articleUEFA President brands ESL ‘a spit in the face’ as UK government steps in
Next articleHow will the European Super League affect sponsors and rights-holders?