Sports tech company Sportradar will implement Generative AI audio to enhance its ad:s multi-channel marketing service.
The update sees Sportradar’s live data leverage the capabilities of Generative AI to create personalised, real-time audio advertisements for its sportsbook and casino operating partners.
These operators will be able to curate creative engaging content at a quicker rate, cutting manual processing and create more advertisement campaigns in total for sporting and gaming events.
Sportradar has highlighted this Generative AI audio tool can help operators scale their advertising efforts that are applicable to many platforms, such as podcasts, videos and internet radio networks.
Niki Beier, SVP Marketing Services, said: “Sports fans and bettors are increasingly consuming audio content, with listenership increasing by over 1000% in the past seven years.
“To deliver maximum marketing efficiency, we’re providing a sophisticated yet simple-to-use solution to sportsbook and casino operators.”
Sportradar introduced the ad:s marketing service at the SBC Summit event last September in Lisbon. The paid search module includes Sportradar’s live feeds, real-time odds and sports data to improve efficiency, targeting and ROI of search campaigns for gambling queries.
With the addition of Generative AI, the tool will be able to expand on its capabilities, such as enhance acquisition and retention across channels for display, video, audio, digital-out-of-home, social media, sponsorships and affiliate marketing.
“Through our Generative AI technology, we’re making it easy for clients to integrate audio adverts into their acquisition and branding campaigns, to reach more customers with real-time relevant audio messages, without the need for creative teams or a high production budget,” added Beier.
