Wolverhampton Wanderers has named Bitci.com as the Premier League club’s new sleeve sponsor for the 2021/22 season.
In its role as the official cryptocurrency trading and fan token partner of Wolves, the cryptocurrency trading platform will feature on all three Wolves Castore kits from next season.
Along with shirt coverage, Bitci.com branding will be on display around Molineux, including on the LED advertising boards and across Wolves’ online platforms.
Russell Jones, Wolves’ General Manager for Marketing and Commercial Growth, remarked: “We are delighted to welcome Bitci to the Wolves family, as our official 21/22 Sleeve partner. It was evident from our early conversations with Bitci that they share our ambitious growth mindset and our disruptive challenger ethos.
“We become their first Premier League client, having already launched successful sports partnerships with McLaren and Rangers. As part of our relationship with Bitci, we are looking forward to investigating options for fan tokens, which we believe will create another way to engage our fans in the UK and overseas. “
Founded by Bitci Technology in 2018, Bitci.com operates on Bitcichain and supplies chain monitoring, smart contracts, brand tokens, fan tokens,loyalty tokens and payment tokens over the blockchain.
In addition to serving as Wolves’ sleeve sponsor, Bitci.com, which also operates its own Bitcicoin, will launch a fan token for Wolves on the Bitci Chain.
“The Premier League is by far the most followed football league in the world today,” said Onur Altan Tan, Chief Executive Officer of Bitci.com. “We take great pride in introducing Turkish technology to the Premier League, which has nearly one billion households in 188 different countries and has over three billion followers.
“It is also a pleasure for us to take this journey with Wolves, one of the oldest teams in British football. Wolves’ technology and innovative approach, as well as strong bond with its supporters, makes this collaboration much more meaningful.”
Bitci.com replaces Aeroset as the Wolves sleeve partner, after the aerospace parts provider became the first firm from the aerospace industry to ever partner with a Premier League team last year.