Kansas City bets on affordability to make its World Cup mark

As FIFA World Cup 2026 approaches, Kansas City's organising committee is positioning transit access and civic identity as central pillars of its tournament strategyWith...

Formula 1 posts record Q1 revenue but Q2 cloud looms large

Formula 1 hit a record $617m in Q1 2026 revenue, up 53% year-on-year, but cancelled Middle East races and new regulations cast a shadow...

Bruin Capital backs Matchroom as sports investors chase global media IP

Bruin Capital has acquired a minority stake in Matchroom Holdings, backing the Barry and Eddie Hearn-led business as investor appetite grows for scalable sports...

Crypto sponsor Zondacrypto faces sporting fallout after Tour de Suisse exit

Tour de Suisse has terminated its sponsorship agreement with cryptocurrency exchange Zondacrypto following reports of operational and financial difficultiesYou would be forgiven for not...

Partnership playbook: EA Sports, Novartis, ŌURA, Sports Illustrated, and more

Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...

Partnership Playbook: adidas, Coca-Cola, Spotify, ŌURA and more

Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...

Partnership Playbook: Indeed, Polymarket, PayPal, Samsung and more

Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...

Partnership playbook: HUGO BOSS, Meta, SPAR, Superbet and more

Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...

What Arsenal gains from a Facebook and WhatsApp partnership

Arsenal continues to build its commercial strategy by targeting year-round fan interaction across Meta’s WhatsApp and Facebook.Arsenal has partnered with Meta to turn WhatsApp...

Meet FIFA’s new prediction partner that’s yet to launch

FIFA’s move into prediction markets with an unlaunched platform raises questions about timing, regulation and credibility.FIFA has named ADI Predictstreet as its first official...