Paris FC has announced a partnership with Armenia-based online sportsbook, VBET, for the end of the 2021-2022 and the 2022-2023 seasons.
The French club is set to integrate the platform through the team’s colours with the VBET logo featuring on the kit for the next 18 months for all Ligue 2 BKT and D1 Arkema matches.
Pierre Ferracci, President of Paris FC, commented: “We are delighted and proud that VBET is joining the circle of Paris FC partners. This new collaboration with a very dynamic player in its sector of activity illustrates the attractiveness of Paris FC and its development project in France and internationally.
“I would like to thank VBET for their support and for the great confidence they have shown in us. Welcome to VBET with Paris FC.”
Currently second in the league, the Paris FC men’s team is looking to get promoted to the top-flight of French football. Similarly, the women’s team are also experiencing success in the D1 Arkema, currently sitting in third place in the championship.
“We are very happy to support Paris FC, it is a great opportunity for VBET to be present alongside the second Parisian club, which is followed by real fans, evolves in the top three of its championship and has the means of its beautiful ambitions,” added David Ozararat, CEO of Softconstruct France Group and VBET.
In 2020, AS Monaco also secured a partnership with VBET which, similarly, had its logo placed on the club’s shorts for this season and the 2021/22 campaign. This deal developed both entities’ visibility to a wider audience while allowing ‘the firm to further establish their reputation in the world of sport’.
The development strenghen’s VBET football links after it was named as the Ukrainian Football Cup title sponsor last year, with the aim of developing the Cup and the Ukrainian game in general.
The month prior, VBET was also named as the title sponsor of the country’s Premier League, which was consequently renamed as the VBET League.