OGC Nice has entered into a three-year partnership with VBET, enhancing its fan engagement operations whilst granting the firm a number of marketing benefits.
The partnership – running until 2025 – will see the Malta-based betting and gaming operator’s logo appear on the Ligue 1 team’s uniforms.
In addition, the company will organise contests for supporters to win match tickets whilst also conducting digital cavities relating to the Nice community, whilst also broadcasting exclusive content for the club.
“We are delighted with the arrival of VBET among our official partners,” remarked Jean-Pierre Rivère, President of OGC Nice.
“It is an ambitious and dynamic group that is constantly developing. VBET is constantly seeking to innovate in its sector. It is a field on which we find ourselves.”
Further marketing terms of the deal cover brand visibility for VBET at OGC Nice’s home matches at the Allianz Riviera stadium and across the club’s digital media.
Having set itself the objective to take on a ‘leading role on the French sports betting scene’ VBET has also partnered with Ligue 1 side AS Monaco and Ligue 2 club Paris FC.
Further football collaborations have also been secured outside the French scene, such as with Manchester City and Ukraine midfielder Oleksandr Zinchenko.
David Ozararat, President of VBET France, said: “Beyond the symbolism of signing with the club of the city where I was born and grew up, I am very happy that VBET can become one of the Official Partners of OGC Nice alongside its shareholder – INEOS.
“Today, the club’s potential is at its highest and its President’s ambitions are in line with our entrepreneurial project in terms of means, values and vision.”
