The Argentine Football Association (AFA) has signed a regional partnership with betting operator VBET, focusing on Europe.

A three-year arrangement, the partnership will encompass marketing and branding caveats with a commercial objective of ‘unparalleled engagement’ with football fans, and VBET serving as a sponsor of the Argentine national team.

The deal was announced just over a year after Argentina’s FIFA World Cup win in Qatar on 18 December 2022 and so comes at a time of heightened prominence for the country’s football scene.

Claudio Tapia, AFA President, said: “We thank VBET, a leading company in the European industry, for the decision of joining the Argentine football family as regional sponsors of the Argentine National Team. 

“AFA continues to take firm steps in each of the continents where AFA has presence, consolidating strategic markets and generating alliances with the leading companies in each field. 

“This agreement allows our Association to be present in every corner of the European continent and continue to strengthen our leadership in the world of football. We welcome VBET, regional sponsor of our Association for the entire European continent.”

The agreement also marks a continuation of the AFA’s engagement with the betting sector, with the association having signed its debut bookmaker sponsorship deal with Buenos Aires-based BetWarrior in May last year.

Meanwhile, the deal also shows that VBET is continuing to keep momentum regarding its football-focused marketing. The Malta-headquartered operator has partnered with Paris FC, AS Monaco, OGC Nice and Ukraine head coach Serhiy Rebrov.

Aragats Asatryan, CEO of VBET, remarked: “This partnership represents a pivotal moment for VBET, aligning our brand with the illustrious legacy of the Argentina national team. 

“We are proud to collaborate with such global stars as Messi, Di Maria, Dybala, Fernandez and others. We are thrilled to embark on this journey and bring fans closer to the heart of the game.”

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