US consumer company Amazon has become the sleeve sponsor of Serie A club Napoli, building on a prior agreement which saw the firm serve as the club’s ecommerce partner.
The two-year agreement has been valued at €2 million per season according to football business media outlet Calcio Finanza, although this figure could increase throughout the duration of the partnership.
As Napoli’s ecommerce partner since 2018, Italian consumers have been able to buy Napoli merchandise via the Amazon website, with further rollouts conducted in France, Germany, the Netherlands, Spain, the UK and the US.
“It is a great pleasure for us to announce such a prestigious collaboration with a brand of excellence and global stature,” said Aurelio De Laurentiis, President and Owner of Napoli.
“With Amazon we have worked in complete harmony from day one, building a solid relationship and entrepreneurial partnership that can be extended in a profitable and happy way over time, aiming at common goals.”
De Laurentiis, who also works in film production and is cooperating with Amazon on projects in London and Los Angeles, also confirmed that the duo plan on creating ‘activities celebrating the passion of their fans all over the world’, although no partnership activations have been announced.
“Listening to our customers and committing ourselves to offer them the best possible selection – as we know that many of them are real football fans – is an absolute priority for Amazon,” added Maria Giulia Biguzzi, Amazon’s Fans 360 Senior Business Manager.
“SSC Napoli was the first football club to work with Amazon’s Fan 360 project since its launch, thus providing fans around the world a fast and convenient way to purchase the official SSC Napoli merchandising.
“That’s why, today, we are really excited to take a further step forward in the collaboration with the club, by announcing the sponsorship of the SSC Napoli shirt starting from the next match, on August 22nd, at the Maradona Stadium.”
The agreement follows the naming of EA7 – a sportswear brand of Giorgio Amarni – as Napoli’s kit supplier for the 2021/22 season, replacing fellow Italian brand Kappa.
Amazon joins a range of companies to have partnered with the Serie A team, including Betsson-owned sports entertainment platform StarCasinò.sport.