Indianapolis Colts and Caesars Entertainment have announced a multi-year agreement that sees Caesars Sportsbook become the sports betting partner and the only official casino partner of the National Football League (NFL) side.
The deal gives Lucas Oil Stadium’s South Gate the rebranding ‘Caesars South Gate’, alongside the opening of a Caesars Sportsbook Lounge at the former Blue Room and sponsorship of the teams mobile app.
Chris Holdren, Co-President of Caesars Digital, commented: “Caesars will continue to push for innovation to bring the best in sports experiences, both in-person and on mobile, to the Hoosier State through Caesars Sportsbook and our partnership with the NFL.”
The partnership expands on the companies initial agreement in October 2020, which saw Caesars secure its first NFL team sponsorship.
Holdren added: “Indiana has been a special place for our company, and we know how passionate these great sports fans are for their home team. Caesars will continue to push for innovation to bring the best in sports experiences, both in-person and on mobile, to the Hoosier State through Caesars Sportsbook and our partnership with the NFL.”
With the season in full play, Caesars Sportsbook will continue to be integrated into the teams media and marketing efforts, and promise to bring offers and promotions directly to fans through a newly branded sports betting app.
Roger VanDerSnick, Colts chief sales & marketing officer, noted: “This partnership expands our ability to offer Colts fans a truly unique experience, whether at Lucas Oil Stadium or watching from home on gameday.”
Last month, Indianapolis Colts made alternative moves in an effort to further raise fan engagement in expanding its partnership with FanDuel, which saw the creation of a new FanDuel Fan Pass ticket package where fans can receive site credit.