Fulham Football Club has announced a partnership with Asiabet33 as its official Asian betting partner for the remainder of the 2021/2022 season.
Jon Don-Carolis, Fulham FC Sales Director, commented: “We are delighted to have Asiabet33 on board as our betting partner in the Asian region and look forward to working with them further to develop our global fanbase.”
The betting platform, established in 2017, expands Fulham’s international reach as it currently operates in Malaysia, Singapore, Thailand, Indonesia, and Japan with expansion plans in place for the rest of Asia.
Leo Li, Managing Director and Co-Founder of Asiabet33, added: “Asiabet33 is thrilled to be partnered with Fulham Football Club’s to service the Asian market.
“This partnership is a monumental opportunity for us to grow from strength to strength as a prominent player in the Asian gaming technology industry.”
The deal adds to the club’s betting sponsorships portfolio after seeing BetVictor on the front of the team’s shirt for the 2020/21 season. This collaboration also saw the operator’s logo displayed on adult replica shirts, with the bookmaker being named as the club’s main team partner.
Since Fulham FC’s relegation last season into the Championship, the Premier League has seen further assessment of its teams’ sponsorships through the more recent review of the 2005 Gambling Act.
New changes are set to see betting and gambling firms banned from appearing on the front of football shirts in the top-flight, directly impacting nine of these clubs.