Eleven has sealed an agreement to be distributed on Amazon Prime Video in Italy, showcasing its Serie C coverage through the platform.

The collaboration provides ten Serie C games every matchday on Amazon in addition to the Serie C play-offs and a pick of the matches from the Italian Cup. Elevens’s highlights and match analysis will also be available.

Giovanni Zurleni, the company’s Managing Director in Italy, commented: “We want to make our portfolio of sport and entertainment content available to audiences wherever and however they choose to enjoy it and this deal represents an important step in us delivering for more fans than ever.”

Currently, fans can watch all Serie C games on the ElevenSports.com global platform, but the deal with Amazon Prime Video gives them new flexibility in how they choose to watch. 

Offered on a monthly subscription basis, the organisations are looking for the Serie C offering on Amazon Prime Video to be supplemented by more of Eleven Italy´s live sport and entertainment content in future.

Alessandro Tucci, Eleven Group COO, added: “ELEVEN is committed to working with leading distributors across our markets to make our content as widely available to audiences as possible. Our deal with Amazon is an exciting addition to our global network.”

The company delivers around 65,000 live hours of sport each year to fans globally, and has this month acquired broadcasting rights to the Asian Football Federation (AFC) which is set to launch in multiple territories across Southeast Asia and Hong Kong.

In addition, the platform has recently agreed a new partnership with LIVENow to broadcast live La Liga and Serie A matches in Belgium on a pay-per-view (PPV) basis in a bid to provide ‘greater flexibility’ to consumers.

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