Additionally, the extension enables the organisation to deliver a number of ongoing integrity-led major projects, including the development of technology infrastructure to further safeguard World Tennis Tour events.
Dave Haggerty, ITF President, commented: “We look forward to our continued partnership with Sportradar as we deliver technology that will help to ensure the protection of integrity and data as well as a digital platform that will enhance the fan experience around ITF World Tennis Tour and major events, including the Billie Jean King Cup.”
Furthermore, the federation promises to continue to invest ‘significantly’ into accreditation, control systems and personnel to safeguard the integrity of tour events, leading the tennis world in efforts to ensure a secure player and fan experience.
Also, as part of its ongoing commitment to ‘protect the integrity’ of the sport, the ITF will continue to leverage Sportradar’s integrity services by including its universal fraud detection system, an advanced and proven bet monitoring service to analyse global betting patterns, and its unrivalled intelligence and investigations capabilities.
Sportradar CEO, Carsten Koerl, noted: “Sportradar is the world leader in helping leagues and federations across the globe maximize the value of their data whilst ensuring the integrity of sport.”
The platform will create a suite of ‘enhanced digital assets’ in a bid to connect tennis fans with new websites, apps and fan-centric products to provide a more dynamic user experience that will be powered by Sportradar’s data.
“We’ve partnered with the ITF for almost a decade, and the extension of our agreement is a sign of their continued trust, which is built on a shared commitment to innovation and to driving increased fan engagement. We are passionate about tennis and I’m very proud of the benefits this partnership will bring to an incredible sport,” added Koerl.