On Sunday, AC Milan became the first of Chiliz 100+ sports partners to launch an NFT campaign on the fan engagement and rewards app Socios.com.

The 100 limited edition NFTs were released to commemorate ‘the biggest AC Milan moment’ from the game with Serie A rivals and fellow Socios.com partners AS Roma. The NFTs were subsequently dropped to $ACM Fan Token holders.

Alexandre Dreyfus, CEO of Chiliz and Socios.com, commented: “NFTs, from the biggest sporting organisations in the world, are now an official component of our offering for Fan Token holders. The AC Milan launch will be the first of many similar launches to be held with our 100+ strong roster of partners.

“In addition to bringing a collectible, tradable dimension to our offering for Fan Token holders, our NFTs will have utility, acting as loyalty tools. For instance, we envisage that holders of a certain number of club NFTs will be able to use them to unlock ‘money can’t buy experiences’ and other digital rewards and incentives.”

The launch is the first of many similar launches to be held with the Serie A club, and other Socios.com partner teams, in a bid to increase the opportunities for Fan Token holders to be rewarded through the app and fully integrating NFTs as part of the Socios.com offering.

“Fan Token holders can now look forward to a new way of being rewarded for their passion, loyalty and commitment with these super cool, limited edition digital collectibles on Socios.com,” Dreyfus added.

NFTs minted for Socios.com partners will be tradable on any Ethereum based NFT marketplace, and the platform claims that the announcement ‘increases anticipation’ for the forthcoming launch of Chiliz Chain 2.0 that will enable whitelisted smart contract developers to mint NFTs and Fan Tokens.

To be eligible to receive the NFT, fans needed to have at least 10 $ACM Fan Tokens in their Socios.com wallet and must first have predicted the outcome of Sunday’s game with AS Roma using the predictor feature on the app.

Other football partners of the company, which also plan to launch NFTs, include Everton FC, Atlético de Madrid, Paris Saint-Germain, AS Roma and Arsenal FC to name a few.

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