The Pakistan Super League (PSL) has extended Habib Bank Limited’s (HBL) title sponsorship for a further four years.

Beginning again in 2022, the bank earned title sponsorship rights following a public tender process in which seven interested parties had collected the bid documents.

Congratulating the HBL, PCB Chairman Ramiz Raja, commented: “I am delighted that the HBL have further strengthened their bond and relationship with the Pakistan Cricket Board by committing to support the Pakistan Super League for another four years. Reality is that HBL, in fact, have been investing in the future stars of Pakistan cricket through PSL for which we are eternally grateful.”

“Their decision to continue the partnership is also a validation and endorsement of the brand and product the HBL PSL has become, thanks to the untiring efforts of the Pakistan Cricket Board staff and our valued franchises.”

Additionally, Raja shared that both the PCB and franchises, with the patronage of HBL, have worked ‘tirelessly to make the league glamorous, entertaining and exciting’ for the fans as well as the shortest format specialists who were keen to feature in it.

HBL Chief Operating Officer, Sagheer Mufti, added: “HBL is pleased to renew its commitment to Pakistan’s largest sporting platform, Pakistan Super League, for a further four years.”

“This will mark HBL’s support for this national initiative for 10 years, since its inception in 2016. HBL remains committed to playing its part in promoting Pakistan and cricket.”

Earlier this year, the league struck a deal with social media video platform TikTok, creating ‘bespoke content’ to boost fan engagement.

Confirmed by the Pakistan Cricket Board (PCB), the partners worked on content linked to the sixth PSL season which was suspended in March as a  result of the COVID-19 pandemic.

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