Tennis Data Innovations (TDI) has appointed sports industry professional, David Lampitt, as the company’s first CEO.

A joint venture by ATP and ATP Media, the enterprise reported that Lampitt brings experience in senior roles across sport, most recently as Managing Director of Sports Content and Partnerships at Sportradar.

Andrea Gaudenzi, ATP Chairman and TDI Board member, commented: “The biggest growth opportunity for tennis lies in media and data. With ATP Media already successfully dedicated to the media side of the ATP Tour, TDI was created for precisely this reason on the data side, to develop new products to enhance the fan experience and to aggregate those data products and scale revenues on behalf of our members.”

In almost a decade at Sportradar, Lampitt worked on the commercial and strategic development of the sports data market as well as forming partnerships, and was a part of the leadership team which completed the company’s IPO in September 2021.

Prior to joining the Switzerland-based sports tech corporation, Lampitt was at the English Football Association for seven years, was CEO of Portsmouth Football Club for two, and has also worked as CEO of Supporters Direct.

The new appointee explained: “As a lifelong tennis fan, I’m delighted to be joining TDI at such an exciting juncture, as tennis looks to transform the way its data and content is leveraged across the modern game. 

“I’m looking forward to building out the team at TDI and supporting the ATP and ATP Media’s joint mission to deliver the best experiences to tennis fans around the world.”

In marking the first senior executive hire since the formation of the group, Lampitt will be responsible for overseeing the central management, product innovation, and exploitation of tennis data in a variety of downstream markets, including betting and performance analytics. 

Following his London-based role commencing on 1 January 2022, TDI has claimed that its goals include boosting the commercial performance of the data and databases under its control, sales strategy, integrity and compliance as well as the potential future integration of data assets from other tennis stakeholders.

Mark Webster, ATP Media CEO and TDI Board member, added: “This is an important new venture with huge potential upside, and we needed someone with deep understanding of the space to lead the team. We’re delighted to have attracted someone of David’s skill and experience to come on board as CEO.”

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