Racing TV looks for engagement boost with RaceShare partnership

UK horse racing media outlet Racing TV has entered the syndicate space via a partnership with RaceShare, an initiative led by former Racing Post...

FIFA elevates fan experience with Visa partnership extension

FIFA has extended its global partnership with Visa until 2027 ahead of the FIFA World Cup 2026.  The world football governing body announced Visa as...

“You have to be earning” – how to make your business...

Whether it is to acquire or be acquired, companies ranging from start-ups to well established businesses will understand the importance of the term acquisition...

RBM Partnership announces plans to engage with stakeholders at AFCON

The RBM Partnership to End Malaria and Zero Malaria FC have announced plans to engage with stakeholders at the upcoming Africa Cup of Nations...

Top athletes invest in TGL amid APEX’s acquisition

APEX has announced several sports stars will join the likes of Steph Curry as investors of TGL San Francisco Golf Team (SFGT).  With the inaugural...

Feyenoord partners with Endeavor Streaming to create ‘Feyenoord ONE’

Dutch football club Feyenoord has partnered with Endeavor Streaming to create the league's first club-dedicated streaming platform. Eredivisie champions plan to launch the streaming platform...

UK faces risk of TV blackout for England’s cricket tour of...

Rights to England’s five-Test tour series against India are still yet to be sold, three weeks before the first match.  A familiar situation is shaping...

NCAA agrees longstanding media extension with ESPN

ESPN and the National Collegiate Athletic Association (NCAA) has reached an eight-year agreement beginning in September.  The deal for NCAA championships media rights includes domestic...

BetMGM unveiled as the new title sponsor for Premier League Darts

Premier League Darts has announced BetMGM UK as the title sponsor for the sport’s biggest roadshow.  After the PDC World Darts Championship concluded with Luke...

Indiana Pacers revolutionise sponsorships with Fishers-based Spokenote

NBA’s Indiana Pacers has teamed up with local startup company Spokenote to produce a QR code-style sponsorship on their jersey.  The basketball team became the...