Home of Brentford FC becomes Gtech Community Stadium

Brentford FC has formed a ten-year naming rights partnership with Grey Technology Limited (Gtech), as the stadium is renamed to the Gtech Community Stadium. Previously...

River Plate extends Codere sponsorship following ‘important journey’

Club Atlético River Plate has expanded its partnership with Codere as the latter now sits in the ‘main sponsor’ category of the Argentinian football...

DAZN offers ‘richer’ content with launch of boxing NFTs

DAZN Group has launched a boxing-focused NFT global marketplace, DAZNBOXING.io, with the first collection including ‘exciting moments’ from 2021 DAZN fights. This new offering is...

UK racing promotes ‘many different voices’ in diversity campaign

A nationwide diversity and inclusivity campaign has been introduced by UK racing which spread to all ranks of the heritage sport. Named #AllintheRace, the initiative...

From ‘unsuitable’ to record-breaking: Women’s Euro 2022 hits 68k attendance

A new record total of 68,781 people turned up to watch hosts England win 1-0 against Austria in the opening game of UEFA Women's...

MLS and IMG Arena ‘create a new standard’ in football data...

Major League Soccer (MLS) has formed a deal with IMG Arena, which will become its official data distribution partner after what was described as...

City Football Group gains majority ownership of Palermo FC

City Football Group (CFG) has acquired a majority stake in Palermo FC, with Sicilian ‘life-long’ fan Dario Mirri remaining as club President and Chairman...

Kylian Mbappé to make “global impact” as new Sorare ambassador

Kylian Mbappé has become an investor and exclusive player ambassador for Sorare - a player-owned fantasy sports game that leverages NFTs.  As well as one...

Harry Kane extends Leyton Orient deal to promote mental health charity

Harry Kane is extending his front of shirt sponsorship of Leyton Orient for the 22/23 season, whilst showing his support for improving mental health. The...

Boston Marathon returns to ESPN and WCVB

The Boston Athletic Association (BAA) has revealed that ESPN and WCVB Channel 5 will serve as the exclusive national and local broadcast partners for...