Bernardo Pontes: When it comes to sponsorship ‘the game has not...

With 95% of Brazil’s Série A clubs currently sponsored by betting companies, the league carries a huge following and is building on opportunities for...

Sports stars banned from gambling adverts to protect young people

Sporting figures are to be banned from gambling and lottery adverts under new rules from The Committee for Advertising Practice, beginning in October 2022. The...

Nissan continues Netball Australia commitment in triple partnership extension

Netball Australia, the Suncorp Super Netball League, and the Origin Australian Diamonds have each expanded their long term partnership with Nissan, which continues as...

Alex McLeish helps problem gamblers in Glasgow with GamCare

Former Scotland Manager, Alex McLeish, has partnered GamCare in showing the support that is available to people in Glasgow who struggle with problem gambling,...

Cleveland Cavaliers continues to carry Cliffs branding on team kit

Cleveland Cavaliers of the National Basketball Association (NBA) and Cleveland-Cliffs have expanded their existing multi-year marketing agreement which places the Cliffs logo on the...

Russia bids against UK and Ireland to host EURO 2028

UEFA has confirmed that it has received a declaration of interest from Russia to host the EURO 2028 competition despite the country’s international bans...

Premiership Rugby tries ‘insightful’ smart ball in Sportable partnership

Premiership Rugby has partnered with Sportable to trial the use of the new Smart Ball to generate high-speed data in a bid to drive...

FC Barcelona stadium renamed in ‘globally connected’ Spotify partnership 

FC Barcelona has announced a partnership with Spotify where the music streaming service will become the main partner of the club and the official...

Volvo boosts Real Betis’ sustainability programme as main sponsor

Real Betis has signed an agreement with Volvo until June 2024, as the latter becomes one of the La Liga club's main sponsors. The logo...

F1 pushes for ‘digital transformation’ in Lenovo partnership

Formula One has formed an official partnership with Lenovo as the latter looks to utilise its technology across the competition’s operations. As the collaboration is...