FIBA ‘brings fans closer to basketball’ in J9 deal

The International Basketball Federation (FIBA) has announced a deal with J9, becoming the organisation's 10th global partner. In collaboration until 2024, the betting platform will...

Umbro unveils RFU home kits with first for women’s rugby

Umbro has revealed new England Rugby home kits to be worn by the England men’s and women’s teams for the 2021/22 season. For the first...

Astropay gains exposure in first-time cricket deal

Astropay has entered the international cricket market after signing an agreement to sponsor Sri Lanka T20 ahead of the T20 World Cup. In collaboration with...

DAZN appoints Ian Turnbull in sports betting engagement boost

DAZN has expanded its team with the appointment of former Entain executive Ian Turnbull to EVP of Betting and Gaming, as the firm looks...

LaLiga partners with Socios.com in fan engagement promotion

LaLiga has announced that  blockchain-driven solution Socios.com has become its new global fan engagement partner, in a bid to further engage the league’s global...

Sky Sports bags three-year extension deal for women’s golf

In celebration of 25 years of ladies golf, Sky Sports has announced a new LPGA Tour and LET rights deal. The channel will continue to...

Red Bull Salzburg becomes Admiral Sportwetten’s latest partner

Austrian Bundesliga club FC Red Bull Salzburg has become the eight team in the country’s top-flight to partner with sports betting operator Admiral Sportwetten. The...

Commercial court comes to a decision on Canal+ and LFP legal...

A Parisian commercial court has come to a decision regarding the second legal dispute between pay-TV network Canal+ and the French Professional Football League (LFP),...

Newbury Racecourse and BetVIctor announce multi-fixture sponsorship deal

Newbury Racecourse has selected online sportsbook operator BetVictor as the title sponsor of several major fixtures throughout 2021. BetVictor has won the naming rights to...

Hayley Turner renews MansionBet partnership for second year

Champion jockey Hayley Turner OBE has renewed her partnership with UK betting operator MansionBet for the second year in a row. Turner is one of...