City Bet Club regards World Cup ‘most bookie-friendly competition’

This year’s World Cup is likely to have been the most betting company-friendly in recent history, according to a report from City Bet Club. The...

FINA rebranded as World Aquatics

The Fédération Internationale de Natation (FINA) has undergone a name change to World Aquatics following a vote at its annual Extraordinary Congress. The news comes...

World Cup viewing figures revealed as Wales vs USA reaches 9.4m

An average UK audience of 7.8 million watched England vs Iran in the World Cup on BBC One, according to reports. Using ratings from the...

Rivaldo engages football fans in Asia as Asaa88 ambassador

Rivaldo Vitor Borba Ferreira has been named the first brand ambassador of Asian online gaming firm Asaa88. The former Brazilian professional footballer, regarded as one...

Henry McLeish boosts Scotland’s fightback against alcohol advertising in sport

Henry McLeish, the Former First Minister of Scotland and ex-professional footballer, is urging the country’s Government to end alcohol advertising in sports. The BBC has...

UK hosts European Athletics Champs for the first time via Birmingham...

The 2026 European Athletics Championships are going to be held in Birmingham, British Athletics revealed. Following its legacy of the Commonwealth Games this summer, the...

KYMIRA Sport elevates Swansea City players recovery amid promotion push

Swansea City AFC has linked with KYMIRA Sport as the latter becomes the club’s official recovery partner for the remainder of the 2022/23 Championship...

FC Goa enters third season of Adda52 partnership

Indian Super League (ISL) team FC Goa has announced that it is continuing its co-sponsorship deal with Adda52.com for the 2022-2023 season.  As the Indian...

Tammy Henault to lead all global marketing efforts for the NBA...

The NBA has named Tammy Henault as the league’s new Chief Marketing Officer, from 21 November 2022. Henault is the current Senior Vice President, Marketing,...

ATP and WTA unite the men’s and women’s Tour

The Association of Tennis Professionals (ATP) and the Women’s Tennis Association (WTA) have announced a new mixed-gender teams event - the United Cup. The tournament...