Major League Soccer’s (MLS) Columbus Crew has signed a long-term partnership agreement with global sportsbook operator Tipico.
The collaboration, which names Tipico the official and exclusive sports betting partner of the team, is currently pending appropriate licensing and regulatory approvals as the company plans to launch its mobile sports betting app when legalised sports betting goes live in Ohio.
“We are thrilled to announce our partnership with a highly respected global brand and passionate soccer enthusiast in Tipico,” commented Haslam Sports Group Chief Operating Officer David Jenkins.
“As they make their foray into Ohio, our long-term agreement with Tipico represents an exciting development for Crew supporters and sports fans in Central Ohio and throughout the state.”
Tipico will also receive entitlement rights to marquee Crew assets as well as brand integration throughout Lower.com Field. It has been reported that the team is set to open the Lower.com Field doors for its first full season when the Black & Gold begin their 27th Major League Soccer campaign 26 February.
“Providing a world-class experience for supporters is at the core of what we do and so we look forward to increasing fan engagement opportunities in Columbus and throughout Ohio through this partnership.”
Furthermore, the partnership also sees Tipico and the Crew develop digital content and engagements as well as joint community programming.
Subject to licensing and forthcoming regulations, the operator has also stated that it will announce opportunities for registered users to get involved in promotions, giveaways and customer sweepstakes through ‘collaborative programmes’ and co-created club activations.
“We are incredibly excited to team up with The Columbus Crew, a premium brand with championship DNA, to introduce our Tipico sports betting experience to players in the Buckeye state,” added Adrian Vella, CEO, Tipico US
“The midwest will play an important role as we continue our multi-state expansion in 2022, and we could not have asked for a better partner to help us introduce the Tipico brand and our proprietary technology to sports bettors in Ohio and beyond.”
In September last year, Tipico announced a 10-year partnership with Caesars Entertainment which included a 10-year renewal term and provided Tipico with access to launch an online sportsbook in Indiana and Iowa.
The Black & Gold will host Vancouver Whitecaps FC on 26 February, and following this, the team will then travel to face the San Jose Earthquakes at PayPal Park on 5 March for the first away match of the season.