Genius Sports has agreed an expanded official data, live streaming and fan engagement partnership with online sports betting and gaming brand, Betway.

The collaboration looks to provide Betway with the company’s LiveData and LiveTrading solutions, which delivers ‘real-time data and pin-point pricing’ for the National Football League (NFL) and NCAA Basketball, alongside the English Premier League and Euroleague Basketball from its existing long-term partnership. 

“As one of our long-term official data partners, Betway has always invested in a world-class product for its customers worldwide,” commented Mark Locke, CEO of Genius Sports. 

“The Betway brand is growing rapidly across the US and we’re thrilled to be helping accelerate this expansion with our premium official sports betting feeds, live streaming and fan engagement solutions.”

Licensed in five states across the US, Betway will gain access to the league’s real-time statistics, proprietary Next Gen Stats (NGS) and official sports betting data feed.

“We’re thrilled to add Genius Sports’ LiveData and LiveTrading solutions for NFL betting to our existing partnership with them,” added Anthony Werkman, CEO of Betway. 

“As our brand continues to grow globally, we are constantly seeking new ways to enhance the Betway customer experience, and this data and technology achieves that. We look forward to continuing our great working relationship with Genius Sports through this latest agreement.”

Betway will become the latest sportsbook to implement Genius Sports’ live streaming service, and in a further bif for engagement, Genius Sports will also provide its digital marketing and bespoke free-to-play tools. 

The platform has also stated that it will be able to run targeted, data-driven campaigns across display, video and connected TV to drive deeper engagement levels and lower the cost of acquisition.

Last week, Genius Sports also confirmed a collaboration with the National Football League (NFL) which meant that bet365 would gain access to American Football broadcasting rights. 

On this deal, Locke shared that ‘the expansion further validates Genius Sports’ long-standing strategy to power live betting experiences backed by the highest quality official data and video content’.

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