The New York Red Bulls have extended their multi-year partnership with Audi which sees the German automotive manufacturer continuing to be the official luxury vehicle of the Major League Soccer (MLS) team.
Furthermore, the firm will also retain the naming rights of the Audi Club, which the club described as an exclusive hospitality experience at Red Bull Arena. Audi has been the official luxury vehicle of the team since 2015.
“We are pleased to extend our partnership with Audi,” commented Joe Stetson, Chief Marketing and Revenue Officer, New York Red Bulls. “Our aligned goals and consideration for the environment make it a partnership truly based on our mutual support of the community.”
The partnership will extend into the community with the ‘Goals for Growth’ programme; Audi and the Red Bulls will collaborate to donate four trees to a local community for every goal the team scores during the 2022 season.
Moreso, to celebrate last Friday’s Earth Day, volunteers from both Audi and the Red Bulls front office planted trees in partnership with Jersey Cares at Branch Brook Park in Newark, NJ.
“We are excited to continue the partnership with the New York Red Bulls and our ‘Goals for Growth’ initiative, helping increase greener spaces in our local communities,” added Jennifer Kircher, Regional Marketing Manager at Audi of America.
Additionally, Audi is also set to become the presenting partner for Fireworks Night at Red Bull Arena on 30 July and will have a vehicle displayed outside the stadium on all match days.
As well as the Audi Club naming rights, Audi’s partnership with the Red Bulls also includes in-venue signage both within the Audi Club and around the concourse areas, stadium field level and inner bowl.