The British Basketball League (BBL) has extended its deal with Sky Sports which will see the UK channel continue as the broadcast partner of the sport during the 22/23 season.
The deal, which is also in partnership with production company Buzz 16, looks to highlight Sky’s commitment to broadcasting the sport for a third successive year, throughout the country.
British Basketball League’s Chief Operating Officer, Andy Webb, commented: “We are absolutely delighted to continue our partnership with Sky Sports who have been outstanding to work with throughout their time as broadcast partner of the league.
“Their high quality coverage brings basketball to homes across the country each week and ensures our fans can enjoy the very best of the action the league has to offer. This is a thrilling time to be involved with the sport and it’s great to see Sky continue to support us on our journey.”
Furthemore, Sky Sports will also continue to air matches live across its platforms throughout the British Basketball League and Women’s British Basketball League season. This includes the BBL and WBBL Trophy Final, Cup Final and Play Offs, as well as action every week during the regular Championship season.
The league has recently recorded ‘record attendances’ at arenas across the country as well as growing numbers of viewers on Sky each week.
Helen Falkus, Director of Multi Sports at Sky, added: “Having the BBL back on Sky Sports for the past two seasons has been great for our viewers, complementing our NBA and WNBA schedules and giving an insight into the growth of the sport in this country. We’re excited to see the story develop in the future on our platforms.”
Content will be available on Sky Sports Arena and the Sky Sports YouTube channel, as well as the BBL Player.