The British Basketball League (BBL) and Women’s British Basketball League (WBBL) have renewed their partnerships with exclusive apparel sponsor, Kappa.
In partnership since 2016, Kappa will again supply the clubs with a ‘wide range’ of sportswear; including playing uniforms, training kits, tracksuits and leisurewear for the players to wear in the upcoming campaign.
BBL/WBBL’s Chief Operating Officer, Andy Webb, noted: “We are thrilled to be continuing our long-standing partnership with Kappa and thank them for their continued support of both the BBL and WBBL.
“It has been an incredible year for the growth of British Basketball, what with the investment deal earlier this year and the record attendances at the play-off finals, the sport is thriving, and we look forward to working with Kappa again next season.”
The latest deal marks the Italian sportswear company’s longest-standing UK-based partnership.
Webb added: “We can’t wait to see our clubs once again kitted out in their apparel out on the court in what is such an exciting time for the sport.”
In recent years, the sport has reported ‘monumental growth’ following record attendances throughout the 2021-22 season.
The announcement follows the conclusion of the 2021/2022 season last weekend which saw Leicester Riders crowned BBL Play-Off Winners and London Lions crowned WBBL Play-Off Winners at The O2 Arena in London.
Dave Bandell, National Team Sports Manager at Kappa, concluded: “When the BBL deal was up for tender we at Kappa didn’t hesitate to pitch again for the apparel partnership. This is now Kappa’s longest-running sponsorship in the UK and emphasises our commitment as a brand to basketball in the UK.
“We continue to provide quality kits and benchwear to the BBL and WBBL and wider basketball community and are grateful to be given a further opportunity to work within the upper reaches of basketball.”