The Romanian Football Federation (FRF) has signed an agreement with Betano, making it the naming partner of the Romanian Cup knockout tournament.
Kaizen Gaming’s sports betting brand will sponsor the tournament – branded as the Betano Romanian Cup – for the next three football seasons.
In addition to renaming the tournament, the FRF has also initiated a format restructuring to the Romanian Cup, in order to allow for more matches and improve fan engagement opportunities.
“The oldest football competition in Romania receives the support of Betano the same year it is being reinvented,” said Răzvan Burleanu, President of the Romanian Football Federation.
“By implementing a new, modern, competitive format, one that is much more attractive and more dynamic, we expect to improve the level of play and strengthen the clubs’ relationships with their supporters.
“I am sure that in the coming years, the support of our new main partner will contribute to the growth of this popular event.”
The Romanian Cup marks a further addition to Kaizen Gaming’s sponsorship portfolio, which currently includes partnerships with Romanian football clubs FCSB and Universitatea Craiova.
Outside of Romania, the company maintains deals with Portuguese clubs Sporting Lisbon, Benfica and FC Porto, Brazilian teams Atlético Mineiro and Fluminense, Bulgaria’s Bulgaria’s Lokomotiv Sofia and in its home market of Greece – POAK and Olympiacos.
Julio Iglesias Hernando, Kaizen Gaming CCO, added: “Our partnership with this historic football association marks a milestone for Kaizen Gaming and for our brand Betano.
“We have been supporting Romanian sports since the start of our operations in the country, six years ago this month; Cupa Romaniei Betano consolidates our commitment to the country’s sporting community and football in particular, the sport we all love.”