Atlético Mineiro has announced the renewal of its sponsorship agreement with Betano, which will continue to appear on the team’s shirt until the end of 2024.
The collaboration between the Campeonato Brasileiro Série A club and the betting site, which began in January 2021, has been lauded as “successful” by the companies as it “ratifies the growing strength of betting sites in sports sponsorship in Brazil”.
“This sponsorship renewal with Betano is a very special moment for Atlético,” stated Sérgio Batista Coelho, President of the club. “We have a very successful partnership, it was in 2021 and now it is renewed. El Galo is proud to continue with Betano and we look forward to new achievements in this cycle.”
Currently, 19 of the 20 teams that compete in the league hold sponsorship arrangements with gaming companies, whilst nine of them have agreements with sports betting houses – with the exception of the current Copa Libertadores champion, Palmeiras.
The Country Manager of Betano in Brazil, Alexandre Fonseca, added: “The renewal is a source of joy and pride, since it marks the continuation of a partnership that was very successful last year.
“The new contract also shows in the market the intentions of Betano in Brazil to seek long-term contracts and alliances.”
In a further expansion in the sport, last month the operator became the official partner of Bulgarian professional football club, Lokomotiv Sofia, in a three-year agreement.
From the first official match of 2022 against CSKA, Betano’s logo appeared on the Railwaymen’s jersey, whilst securing the firm’s first club sponsorship in Bulgaria – which officially marked Kaizen Gaming’s recent launch of operations in the country.
Betano also holds further partnerships within professional football globally such as Sporting, Benfica, Porto, Olympiacos FC, FCSB and Club Universidad de Chile, to name a few.