The International Hockey Federation (FIH) has signed a deal which names Dutch betting company, BetCity.nl, as the first-ever betting partner of hockey’s world governing body.
The three-year collaboration covers the upcoming FIH Hockey Women’s World Cup as well as the FIH Hockey Pro League seasons in the Netherlandsuntil June 2025.
The deal also ensures that BetCity.nl will be visible for the first time at the FIH Hockey Pro League matches that will be played in Nijmegen (Netherlands) at the end of May.
“We’ve been looking at engaging with the betting industry for some time now, but it was essential for us to do so in a completely trustful environment,” commented FIH CEO, Thierry Weil.
The partnership was facilitated by Sportradar – the official betting and gaming data rights partner of the FIH.
Weil continued: “Thanks to our collaboration with Sportradar, we’ve found in BetCity.nl the ideal partner to open the doors of the betting market to hockey. This first-of-a-kind move for us will hopefully generate further similar opportunities in this area in the future.”
The sports technology company explained that it is ‘very pleased to support the FIH’s move into the betting space’ and introduce hockey to a new group of sports fans.
On the partnership, Melvin Bostelaar, CEO of BetCity.nl, added: “The Netherlands have been among the world’s top teams in hockey for years.
“As a 100% Dutch company, we are proud to be affiliated with the FIH and therefore being visible at matches in the Pro League and the Women’s Hockey World Cup of our national team.”