FC Schalke 04 has partnered with hotel booking platform HRS, which will appear on the training kit for the start of pre-season on 22 June, as well as for the performance tests.
In the long-term collaboration, the pair promise to provide fans with ‘real’ benefits. Cologne-based HRS will be on Schalke’s warm-up and training kits for the next three years.
Frank Kramer’s players will also have HRS on their warm-up and training kit for the upcoming friendlies and ready for the new competitive games.
Dr. Bernd Schröder, Schalke CEO, said: “We’re pleased to be able to welcome HRS as a new partner for Schalke 04. Our supporters can book overnight stays quickly and more easily in the cities where we are playing thanks to HRS now.”
“The decision to have a different sponsor on our training kit and on the front of our shirts has seen us take a new, precedent-setting step in German football. HRS will not only be prominently displayed during every training session, but also during our warm-up on every matchday.”
Furthermore, if fans of the Bundesliga side are registered members in the company’s myHRS Club, they can gain ‘exclusive prices and offers’ in accordance with the partnership.
Schröder continued: “Together, we will be able to generate an enormous reach and be able to shape the future. I’m looking forward to a successful partnership.”