Southampton FC has revealed JD as the club’s new official sleeve partner in a one-year agreement.

For the 2022/23 season, the deal will cover the Premier League club’s Men’s First Team, B Team, Under-18s and all Academy teams.

Sarah Batters, Southampton Football Club Partnerships and Marketing Director, said: “We’re delighted to welcome JD as our new sleeve sponsor. JD is one of the world’s leading retail brands, with exciting aspirations. 

“As a leader in youth fashion, their values align perfectly with our vision of developing young talent and turning potential into excellence. We look forward to working with JD in bringing this partnership to life for our fans over the coming season through a range of different activations.”

JD fills the place of Virgin, which had been named the Saint’s sleeve sponsor since the 2019/20 season.

The pair also announced a giveaway in line with the partnership launch which gives fans the opportunity to win a signed shirt, £200 JD gift voucher and two hospitality tickets for the Halo Lounge.

“This is a really exciting partnership for JD, especially our local stores in Southampton, and we feel the Saints are a great fit to showcase the JD brand on pitch around the world,” added Nadia Kokni, JD Global Marketing Director. 

“The club’s connection to the fans and the continued level of talent that the Academy produces align with our brand and we are excited to be able to work together to bring this sponsorship to life.”

The top-flight team outlined that for fans who have already purchased the Southampton FC 2022/23 replica kits, the JD branding can be added to the kit at the stadium store and the Marlands store for free.

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