Southampton FC and its main club partner Sportsbet.io have announced the opening of the Saints Social Club at the Northam Social Club.
Supported by a ‘first-of-its-kind’ crypto fan fund, the launch has been described as the ‘ultimate fan bar’ with artwork, kits, and memorabilia in celebration of the Premier League side’s 136-year history.
The two parties have also highlighted that designs include stained-glass artwork of Southampton heroes, past and present, including James Ward-Prowse, Alan Shearer and Nathan Redmond.
Sarah Batters, Director of Marketing & Partnerships at Southampton FC, said: “It’s been brilliant to work in close collaboration with the representatives of our Saints Voice panel and to find out what really matters to them in order to bring the best matchday experiences for our fans.
“The new Saints Social Club will provide a wonderful opportunity to bring our fans together and act as a real focal point for our local community.”
An all-day event marked the opening of the club during Southampton’s home fixture against Manchester United and included attendees such as Nigel Adkins and Francis Benali. Following the launch, VR headsets will be donated to ‘dedicated Southampton fans’ which allows international fans to experience the atmosphere at the stadium virtually.
“It’s been a privilege to work with Saints Voice and the Southampton fans throughout this process, and we’re so excited to see the Saints Social Club come to fruition this summer,” expressed Helen Edwards, Head of Responsible Gambling at Sportsbet.io.
“Through the Crypto Fan Fund, we wanted to show how crypto can be used to genuinely support fans and help them deliver the initiatives that they want to see, and with the help of Southampton FC and Saints Voice, we’re delighted to have been able to do exactly that.”
The team currently sit 9th in the English top-flight, and are set to take on Wolves tomorrow at Molineux stadium.