Juventus FC has strengthened its relations with crypto exchange platform, Bitget, which will continue as the club’s official sleeve partner for the 2022/23 season.
The collaboration, which originally began in September last year, enabled the brand to gain ‘considerable visibility’ through the Serie A team’s large global audience.
Giorgio Ricci, Chief Revenue Office of Juventus, said: “Our partnership with Bitget has been undoubtedly successful. Bitget have confirmed once again their commitment to be close to the team, by featuring on the club’s left sleeve, next to the hearts of Juventus players and fans.
“We are thrilled to extend our partnership with this innovative partner, who will accompany us match by match throughout the season.”
Furthermore, Bitget has underlined that it will continue to explore opportunities in cooperation for possible corporate social responsibility projects.
Managing Director of Bitget, Gracy Chen, added: “We are honoured to be the official sleeve partner for Juventus for the second year. It has been a nice and rewarding journey to partner with them, helping Bitget better engage in the sports space.
“We appreciate the impressive reputation and vast popularity of Juventus and believe those virtues will continue to help Bitget reach wider audiences and share its vision for the rest of the world.”
In recent weeks, Juventus also partnered with EA as the Italian top-flight football club returned to the EA Sports football video game series beginning in EA SPORTS FIFA 23.
Launching on 30 September, this deal will see EA Sports become the club’s exclusive sport video gaming partner, with a ‘fully authentic in-game integration’ that will feature the Allianz Stadium, along with the club’s logo and kits.
