Juventus FC has signed an agreement which titles Bitget as its official sleeve partner – the first in the history of the club.
As of tomorrow’s clash against Chelsea in the Champions League, and then from 2 October against Torino in Serie A, the black and white jersey will carry the cryptocurrency exchange logo on the sleeve.
Giorgio Ricci, Chief Revenue Officer of Juventus, commented: “It is a pleasure to welcome Bitget as the first Juventus Sleeve Partner and help them increase their awareness across our fanbase worldwide.”
The top-flight team will support the platform in allowing Bitget ‘great visibility’ thanks to Juventus’ ‘global fan reach’.
“We will support the partner’s international growth path by leveraging the mutual desire to address an increasingly broad audience,” Ricci added.
Furthermore, the agreement shows the club’s interest in the future of advanced technologies, the Asian market and global companies.
James Lee, Global Strategy Officer of Bitget, also noted: “Bitget has been looking for outstanding partners from the sports world and game community.
“Juventus has been fighting hard in the past century, demonstrating the fair, competitive spirit that is expected in sports. The partnership will help Bitget better enhance our international awareness.”
This month, Juventus further reinforced its presence in the football space in Asia in an agreement with Chinese television manufacturer Skyworth.
This agreement saw Skyworth take on the position of the Serie A team’s official partner for smart home products in the TV sector, allowing the manufacturer to ‘increase in brand awareness’ in Europe, whilst Juventus continued to grow significance in the Asian market.