Aston Villa has named Asian betting brand Kaiyun Sports as the club’s new official principal partner and official sleeve partner.
The pair will look to provide fans of the Premier League side with an ‘immersive online and offline interactive service’.
The agreement is one of several deals made between betting companies and Premier League clubs ahead of government legislation that aims to phase out betting advertising in football.
Aston Villa Chief Commercial Officer, Nicola Ibbetson, said: “We are delighted to be partnering with Kaiyun, a brand who share our challenger ambition. We look forward to working together, providing great experiences for fans.”
Kaiyun Sports has highlighted that its exclusive app looks to integrate both sports and entertainment.
“Kaiyun Sports looks forward to working with Aston Villa to write a new story of football co-operation,” the betting firm’s Chief Marketing Officer stated.
“We will work together to create a safe online and offline interaction for users – a one-stop sports and entertainment platform, providing fans around the world with a top sports experience.”