Fulham FC has formed an agreement with bookmaker Fitzdares, as the latter becomes the Premier League club’s official betting partner.

As part of the deal, the pair plan to launch a series of activations and messaging which aim to ‘bring a sense of fun’ into the game. 

“We are delighted to welcome Fitzdares as Fulham FC’s Official UK Betting Partner,” added Jon Don-Carolis, Fulham FC Sales Director. “Our organisations are proud of our heritage and embrace innovation whilst providing a closer and more personal experience for our fans and audiences. 

“An aligned partnership between The World’s oldest bookmakers and London’s original football club is poised to deliver a range of exciting and creative initiatives throughout the season.” 

With Fitzdares dating back to 1882 and Fulham FC to 1879 – London’s oldest professional football club – the collaboration has been described as an ‘iconic West London tie-up’.

William Woodhams, Fitzdares’ CEO, said: “This partnership has its roots in the 19th Century and we are bursting with excitement to finally join up with London’s original football Club.”

Furthermore, the Fitzdares Club provides a location at Mayfair to watch Fulham FC’s matches.

Woodhams added: “Dare I say, the only place better to watch football than The Fitzdares Club is at The Cottage. We will be adding a Craven Cottage Pie to our menu immediately to bring a taste of West London royalty to Mayfair.”

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