The Cincinnati Reds has inked an agreement with BetMGM that will witness the latter become an official sports netting partner of the MLB outfit.
As part of the multi-year agreement, BetMGM will enhance its presence in Ohio ahead of the state’s scheduled launch of legalised sports betting at the start of next year.
BetMGM signage will be prominently featured at Great American Ball Park, including a permanent outfield wall sign, messaging behind home plate and a branded foul line during select games.
Moreover, the operator will also have its own suite and club seats at the stadium, and plans to curate VIP experiences for its fans, including on-field access during batting practice.
Doug Healy, Chief Financial Officer of Cincinnati Reds, explained: “With sports gaming coming to Ohio, the Reds sought to bring the highest quality operator to our ballpark for those fans who choose to participate in sports gaming.
“BetMGM is renowned for their expertise in entertainment and sports gaming, and we believe their brand best fits our high customer standards and will also help draw visitors to our city.”
Furthermore, the operator also plans to open a retail BetMGM Sportsbook at the Great American Ball Park. It will be in the space currently serving as the Machine Room restaurant on the northeast side of the stadium, and will only be accessible from outside the ticketed areas of the ballpark via the arena plaza level entrance.
Adam Greenblatt, CEO of BetMGM, commented: “Today’s announcement marks the beginning of our plans to create the most entertaining and dynamic sports betting experiences in Ohio.
“Through our relationships with the Reds and MGM Northfield Park, we look forward to bringing unique BetMGM content to Ohio’s passionate sports fans.”
The link with Cincinnati marks BetMGM’s second sportsbook at a MLB stadium, following on from its link-up at Nationals Park in Washington D.C. in January of this year.
In addition, in July, both the MLB and BetMGM expanded its partnership which installed MGM Resorts as the sport’s first official gaming sponsor since 2018.
This witnessed the sports betting and digital gaming operator continue to market its brands and gaming options across an array of league and team digital platforms.
More recently, earlier this month, BetMGM also released a selection of casino games themed around the NHL.
The product range included roulette, blackjack, baccarat and the brand’s new live Money Wheel Game, Dream Catcher, with the NHL logo featured ‘prominently’ in each game.