MLB and BetMGM have expanded their partnership which has designated MGM Resorts as the sport’s first official gaming sponsor since 2018.
The sports betting and digital gaming operator will continue to market its brand and gaming options across a variety of league and team digital platforms.
MLB Chief Revenue Officer, Noah Garden, stated: “Since creating this historic partnership four years ago, MGM Resorts and BetMGM have been truly collaborative and innovative business partners to Major League Baseball.
“With the success of Bettor’s Eye and introduction of All-Star Saturday’s Extra Innings concert, we look forward to seeing how MGM Resorts and BetMGM will continue to broaden their business with Baseball.”
MGM Resorts’ loyalty program, MGM Rewards, will also be the title sponsor of 2022’s All-Star Celebrity Softball Game and presenting sponsor of the first-ever All-Star Saturday Extra Innings music performance at Dodger Stadium.
The deal also includes data usage in sports betting, promotion across MLB-owned media platforms, domestic and international activations at MLB events as well as fan experiences.
“We are thrilled to extend and expand upon our groundbreaking work with Major League Baseball,” added Lance Evans, Senior Vice President of Sports & Sponsorships, MGM Resorts.
“We’re incredibly proud of the growth and innovation that have transformed our industries since launching our partnership four years ago, and we’re eager to continue breaking new ground and delivering world-class sports and entertainment experiences for baseball fans worldwide.”
Since the beginning of their relationship, MGM Resorts and BetMGM have expanded their commitment to baseball by partnering with several clubs at different levels including the Boston Red Sox, Detroit Tigers, Los Angeles Dodgers, New York Mets, New York Yankees, Houston Astros and Washington Nationals.
The three will also now continue to work on responsible gaming measures to protect the integrity of the game, both on and off the field.